The Big Red Envelope
Very Big Results
We had been asked to work on a two-tiered direct mail campaign for CHS Inc., a Fortune 500 agribusiness, food supply, farm supply, fuel and lubricant conglomerate. This project had been produced for several seasons before it was presented to The Carney Group.
The promotion's two levels requires some explanation. First, the salespeople needed to identify their leads in an on-line database. For this each salesperson would participate in a generous portion of the rebates paid to sales leads that converted to customers.
These new customers would save receipts from diesel fuel or lubricants and submit them for generous rebates. Before our involvement the salespeople produced very few leads and nearly none of those leads were converted to customers.
The decisions of the marketing staff at CHS and the strategy, design, copy writing and photography of The Carney Group increased the sales lead submissions ten times and their conversion to customers by 500%.
The final tally the Double Duty Rewards program was 50 times as successful. It's a long story. Send us an email. We'd love to tell you the whole story then figure out how to do it for your company.
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Expect the Unexpected
TREMENDOUS ENTERTAINMENT WEBSITE
We agree. Bizarre Foods with Andrew Zimmern is tremendous. At the new Tremendous Entertainment website Mr. Zimmern and his expansive palate are featured prominently on the home page and within the Now Showing section.
Television personality, Colleen Needles Steward walked away from the front of the camera as the news anchor of a CBS affiliate to start a video production company. Some might call that “gutsy.” Colleen called it “Tremendous.”
With offices in Burbank California and Eden Prairie Tremendous Entertainment travels the world to bring you the beautiful, the bizarre, the educational, the touching and the tremendous. You’ll find beautiful sunsets, ferocious beasts, crawly bugs, cultures from around the world, and gardens from down the street. Tremendous Entertainment specializes in telling extraordinary stories from around the world. Their motto is Expect The Unexpected. When you spend as much time in the real world as they do, many of the best moments are unplanned and no one captures them better than the Tremendous staff and crew.
While it’s hard to expect what you’ll find on the Tremendous Entertainment website you can expect it to be enlightening, uplifting and educational.
Over the years The Carney Group has produced unique websites for unique clientele. This website is another example of unique creative for a truly unique client.
Click on the image above to see http://tremendousinc.com.
When is a house not a house?
When it's ipHouse
These veterans of the internet universe wanted to modernize their look, but keep their name. "Oh, by the way, we don't want a house image in the logo." Yeah, yeah, they had heard all the grade school jokes available for just the slightest twist to their name.
Breakfast meetings in the ipHouse meeting room overlooking The Minneapolis Hotel zeroed in on zero and one—the essence of digital information. To soften the look a bit the zero one one were depicted as two compressions of the same oval. A professional look for the consummate internet pros.
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The Jackson Dainty Website
The Jackson Dainty Website
His mind’s eye sees and understands the idyllic complete form of a painting. This painter's website fulfills one of the admonitions that Pat Carney always gives college design and art students who are preparing their portfolios. "Make your portfolio full of art a work of art itself." This artist portfolio website is a pretty as the paintings it presents. What more can you say but, "how pretty." http://www.jacksondainty.com/
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We've Always Wanted to Say Kick Ass In a Headline!
IP HOUSE FLOOR CLINGS DEBUT
ipHouse is one of the sponsors for Minnesota RollerGirls and a Carney Group client, as well. We designed their new identity for high impact and they're rolling it out at a high impact event: The Season Return of The RollerGirls Atomic Bombshells vs. Rockits Dagger Dolls vs. Garda Belts Saturday, October 16th, 6:30pm, bout at 7:30pm Roy Wilkins Auditorium, St. Paul http://www.mnrollergirls.com/ /> Join us, ipHouse and the amazing Minnesota RollerGirls for beer, bouts and all the double entendres you can handle. Click on the image above to see the rest of the set of 6 floor clings The Carney Group designed for ipHouse.
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Codeweavers Dresses Up MacWorld
iN PLATFORM HIGH HEELS
Codeweavers got a boost from The Carney Group to rank 'Top 3 Happening Booths' at MacWorld 2011. Okay, it helped that COO Jon Parshall and CEO Jeremy White donned dresses and high heels to pitch their new software, IMPERSONATOR. David Pogue of the New York Times called it “hilarious,” and one of the most creative pitches he’d seen all year.
We delivered a product name and logo that resonated with their market and gave them a great platform to tout it.
Click on the image above to see their outrageous video. Strange but wonderful.
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The Carney Group is an award winning, Minneapolis-based graphic design firm. We create and execute marketing-communications strategies that include identity systems, corporate communications, direct mail, advertising, packaging, multi-media presentations and web/interactive design.
Design to advance your business and ignite passion for your brand.
There is Nothing The Carney Group Likes Better than REALLY BIG HEADLINES!
When The Epilepsy Foundation of Minnesota came to us because they had decided to replace the trucks they used to pick up clothing donations we got that thrilled feeling we get every time someone asks us to write a very big headline. It's a wonderful feeling that comes over us every time we are asked to set type with letters larger than our heads.
It's not as easy as spelling everything correctly. First, you need to have something to say. The less we say the bigger the letters can be.
THIS TRUCK CONTAINS TWO TONS OF HOPE.
Sometimes a great headline deserves its own website.
www.twotons.org
Go to the website to get rid of old clothes and get a visit from a very cool headline attached to a truck from The Epilepsy Foundation of Minneapolis.
RIO CARNIVAL COMES TO THE 2012 BEASTLY BALL
Saturday, April 28th the Minnesota Zoo held their annual Beastly Ball fundraiser. This year the theme was Macaw Masquerade - Rio Carnival comes to the 2012 Beastly Ball. The evening was a chance for A-List Minnesota to don a feather mask, sip an exotic cocktail and support a worthy cause, The Minnesota Zoo. The Carney Group learned they like designing with rainbow colored swirls and colorful birds.
Moody but beautiful paintings from Luke Hillestad
When you produce work for people's businesses you become an expert on some part of their business. Making e-invitations and brochures for Flanders Art Galleries introduced us to the artists in upcoming exhibitions.
Ever since the first time we saw Luke Hillestad's moody Flemish influenced canvases we were intrigued. We think it's interesting that the man behind these dark works is a very cheery fellow. His wonderful work remains on display at Rogue Buddah Galley Through May 5th 2012, http://www.gutofart.com.
Codeweaver impersonator logo: try this on for size
When Codeweaver decided to rebrand their "run Windows software on Mac" software we wanted to design a logo with legs. It's got legs, all right, and wigs, funny hats, capes, swords and bustiers.
It impersonates Windows on your Mac. What you see is what you get.
Carney Group Heads to Denver for PRPD
This year the hit of the Public Radio Program Directors Conference was this little booklet we designed to stand up at every place setting for the luncheon Public Radio International and the BBC hosted.
Celebrate the Top Of Your Head
It's a Chapeau Celebration; a Beret Blast; a Tamoshanter Tarantella; a Stetson Soiree; a Boller Ballyhoo and a Fedora Fiesta—Celebrating the Top of our Heads.
This is the time of the year when we really appreciate the covering on our heads. Not only are they a source of pride to wearers and envy to others at the bus stop. Each is a symbol of who we are and what we think.
Your hat is a visible story about you.
Want to share?.